Management of Celebrity Image is a High Maintenance Task
- trinitysport
- Jan 24, 2017
- 2 min read
Introduction:
Every celebrity has a profile amongst the fans. The celebrities have the capability to garner unprecedented attraction from the people. Therefore reputation, income and other associated benefits could be at stake.
There can be numerous situations where the interest of the celebrity may overlap. This can be confusing for the celebrity.
The role of expert sports agencies become pivotal for the celebrities. The rise in procuring the professional services of image management companies is a testimony that the stakes are extremely high.
The celebrity profile needs to be effectively managed:
Every celebrity has a right to ensure that their privacy is upheld. Any exploitation of the recognizable features of the celebrity cannot be used by any individual or organization.
Therefore how the image can be produced and in what context is the prerogative of the celebrity. For sportsperson the extensive fan following and marketability can provide people to use their names or images illegally for commercial interests.
The sportsperson’s image has to be restored in every aspect. Since sportspersons are cherished by the masses it is significant there name or voice or image is not misused in any capacity.
The growth of social media has also opened up obligations for the management companies to enhance their scope of managing the rights of the celebrities including sportspersons.
The various forms that incorporate the celebrity image must be reflected from different perspectives.
The objective resolution involving the cultural, societal and legal aspect relating to the management of celebrity right of privacy can be reinstated by Image Rights Management.
How can unforeseen event be managed?
The proprietary rights of image management must entail every possibility that can ensure that the celebrity’s interest is not exploited. The commercial contracts of celebrity and the terms and conditions can become a source of conflict in the future.
Efficient sports management agencies can envisage the aspects that can cover the rights and interest of the celebrities. For instance whether the sportsperson would receive any monetary gain from their image display by their respective club needs to be determined holistically.
Tax evasion can become a source of negative publicity for the celebrity. There are hundreds of cases where celebrities admitted to evading taxes.
The professional management agencies including Image Rights Management can assist the celebrity in maintaining a viable image through affirmation of their responsibilities and liabilities.
This is vital for enhancing their value among the masses.
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