Why the Sports image rights are necessary these days?
In this era the rights of most of the things are reserved by the owners to avoid any problems. That’s because the advancement in technology has put us in so much of insecurity. So to keep ourselves secure from the negative effects of the technology the rights protection is really necessary. For the big business firms, their logo, business tag line, and other related stuff are really important, so to avoid any miss use they reserve all the rights. This restricts their competitors and other people from using their stuff for any cause.
Like businesses the Sports Image Rights are also protected these days. Various famous athletes get copyrights so that others can’t use their stuff, such as images, etc for their own purpose. If they have to use the image, character or any other thing associated with the specific athlete, they are required to seek his permission. If they have been granted a written permission then they can use it, otherwise they can’t. And without permission, if they use any of the stuff associated with an athlete then they will be penalized with charges. There are some reasons behind protecting the image rights, let’s discuss them.
Avoid Scandals and Issues:
You always have some enemies in the life. If you are a successful athlete then you would have many more enemies. They will always be in search of affecting your reputation and image among your fans. For that reason they can make your scandals by using your images, so the protection and having copyrights for your images saves you from such a problem.
Make money from their influence:
There is huge fan following of the athletes. So their characters are used in different product commercials, this helps the product company attract more customers. The particular product is purchased in large number because of that particular athlete’s presence in the promotional videos and ads. As the company wins a lot of customers because of his presence in the promotional ad, then there is every right of the particular athlete to ask for profit. So most of the sportsmen reserve the image rights so that no one can use them without benefiting him. And this is surely his right to ask for some profit if his character is used in a particular ad.
These are the two major causes behind the Sports Image Rights reservation. In this era every sportsman’s reputation among the people is at risk. So this is a really good practice to reserve the rights of your images to avoid any misuse.